Privacy Policy

B.O.M. Fitness / Blue Ocean Molecular (“B.O.M.,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, use our client portal, participate in coaching, or connect wearable data sources such as WHOOP.

1. Information we collect

We may collect the following types of information:

• Contact information, such as name, email address, phone number, and account login details.
• Coaching information, such as goals, training history, scheduled sessions, workout performance, body weight, body fat percentage, progress notes, check-ins, and coach communications.
• Client portal activity, such as account status, scheduled appointments, completed workouts, uploaded profile photos, and saved preferences.
• Payment or billing-related information if collected through a third-party payment processor.
• Wearable or connected-device data if you choose to connect a supported service such as WHOOP.

2. WHOOP and wearable data

If you choose to connect WHOOP or another wearable platform, we may collect and store data that you authorize through that platform, which may include recovery, sleep, strain, workout, body measurement, heart-rate-related, and activity data. This data is used to support coaching decisions, readiness context, goal tracking, and client progress review.

Connecting WHOOP is optional. You may disconnect the integration or request removal of stored wearable data by contacting us.

3. How we use information

We use information to:

• Provide coaching, scheduling, workouts, progress tracking, and client support.
• Personalize training, recovery, and accountability recommendations.
• Display client progress, body composition trends, performance metrics, and coaching reports.
• Send appointment reminders, updates, and coaching-related communications.
• Maintain account security, troubleshoot issues, improve services, and operate the client portal.

4. Fitness coaching, not medical care

B.O.M. Fitness provides fitness coaching, training guidance, nutrition education, accountability, and performance support. We do not provide medical diagnosis, treatment, prescriptions, or medical advice. Health-related or wearable data is used for coaching context only and should not replace care from a licensed healthcare professional.

5. How information is stored

Client portal data is stored using trusted third-party infrastructure providers, including secure database, authentication, file storage, and hosting services. We take reasonable technical and organizational measures to protect client information.

6. Sharing of information

We do not sell client personal information. We may share limited information with service providers that help us operate the website, client portal, scheduling, communications, payments, analytics, or wearable integrations. These providers are used only as needed to operate and improve the service.

7. Client choices

You may request to:

• Access, correct, or update your client profile information.
• Disable optional communications where applicable.
• Disconnect a wearable integration such as WHOOP.
• Request deletion of client portal data, subject to legal, security, or operational retention needs.

8. Data retention

We retain information for as long as needed to provide coaching services, maintain records, comply with legal obligations, resolve disputes, and operate the business. Some information may be retained in backups or logs for a limited period.

9. Children

B.O.M. Fitness services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to this policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

11. Contact

For privacy questions or requests, contact: [email protected]

This policy is provided for general business transparency and should be reviewed by a qualified legal professional before relying on it as legal advice.